The CBD (Cannabidiol) beauty trend has yet to reach its full potential in China, which is now home to the world’s second-largest beauty market after the US.
Following the legalization of cannabis in North America and Europe, CBD-infused skincare has steadily become a global beauty trend over the past few years. Touted for its anti-inflammatory and immunity-restorative properties, Cannabidiol is now a star ingredient of the broader wellness beauty movement.
CBD’s rising popularity in the West has not missed the attention of trend-savvy Chinese consumers. On social media, CBD product shopping hauls are becoming a content staple for beauty and fashion bloggers. Off social media, daigous (China’s overseas personal shoppers) have been actively sourcing favored CBD beauty products to resell to homeland consumers who identify as sophisticated, international, and cosmopolitan.
Ever since China legalized the use of hemp leaf extract (containing CBD ingredients) in a 2015 cosmetics security law, the CBD beauty trend has flourished among the nation’s young consumer class. In 2019, there were 433 requests submitted to the China Food and Drug Administration to use Cannabis Sativa leaf extract as a product ingredient. In 2020, that number rose to 880.
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