The stigma of weed is lifting, which begs a question: Are celebrities leading the way?
Taxes, job creation, potential medical treatment for seizures and veterans with PTSD, ending the racist War on Drugs and mass incarceration from pot possession arrests, developing rational control over pot products — these are all excellent and relevant reasons to support cannabis legalization, which more than 90% of Americans do.
The stigma is lifting. But, how? Why now?
Is it the result of the arduous and years-long work of legalization advocates and groups like NORML and the Marijuana Policy Project, along with the legal work of the ACLU?
Yes, but now there’s another undercurrent of influence making itself felt: soft power.
Soft Power And Its Impact
Political scientist Joseph Nye coined the term “soft power” some 30 years ago. It refers to the ability to persuade others to do something “without force or coercion.” But where does soft power fit into cannabis policy reform?