Despite the best efforts of American capitalism, there is no Coca-Cola or McDonald’s “of marijuana.” And thanks to federal prohibition, there won’t be, at least for a while. And even if there is, standardization just isn’t what most cannabis users want.
At least one of the cannabis companies trying to be a national force has finally figured this out, and is banking that for a product line of cannabis flower available in multiple states, “close enough” might be good enough. Particularly if it’s actually good.
First, the canard. Legal recreational cannabis simply does not fit into the orderly, branded, and nationally distributed box as other popular (and profitable) consumer goods. This is because a perishable agricultural product with a limited shelf life is not like beer, cigarettes, software, or any of the other neat and easy comparisons found on investor decks and marketing materials. This is particularly true when the commodity in question is illegal to ship across state lines.
Read full article here: https://www.forbes.com/sites/chrisroberts/2020/10/13/there-is-no-mcdonalds-of-marijuana-why-cannabis-companies-get-this-wrong-and-what-might-actually-work/?mc_cid=994d90392e&mc_eid=33e049eacb#4e77038b6c3b