• December 05, 2020
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  • Study Seeks to Document Diversity and Inclusion


    Why did they join this industry? What hurdles do they face? We’re going to find out.   

    Ladyjane Branding and Wolfe Research & Consulting launch an academically rigorous study about equity among women and non-binary professionals in the cannabis industry.

    The Women in Cannabis Study (WICS), a global, comprehensive quantitative study developed to explore, document, and ultimately support women’s participation in the cannabis industry, was founded in July 2019 by Jennifer Whetzel of Ladyjane Branding. Thereafter she was joined by U.S. research lead Dr. Nicole Wolfe of Wolfe Research & Consulting and video partner Windy Borman of DVA Productions, Canada research lead Anne-Marie Fischer of CannaWrite, and U.K. research lead Dr. Callie Seaman. The organization’s mission is to tell the stories of women and individual women’s stories—with data.

    The study asks hard questions with the hope of understanding women’s work histories and professional trajectories and reveals their roadblocks to success, including their experiences with bullying, harassment, discrimination, and disrespect. Questions in the survey seek to identify women and non-binary participants as groups and individuals and amplify inclusivity for underserved or overlooked voices in an industry that is now estimated to be worth $10 billion. Gender expression, race and ethnicity, sexuality, and whether women are able-bodied or have the support and means to thrive in the cannabis industry are the focus of the survey.

    WICS already has US, Canada, UK research leads and is looking for additional research partners in Switzerland, Europe, South America and beyond.  The survey is in English and there’s a Spanish language translation being developed.

    So far, with almost 500 respondents so far, WICS has enough to report on all women as a collective group (within Canada, the US and the UK). However, to analyze and show differences between communities within the whole, WICS needs to increase its sample size of the following areas:

    *   Entry-level and managerial level
    *   Black/African American, Asian, American Indian/Alaska Native
    *   Residents of Washington, Massachusetts, Maine, Nevada, Arizona, and Illinois

    The survey is now live! Take the survey: http://bit.ly/wicSRVYklpr

    In early March, the Women in Cannabis Study (WICS), will announce the first results of its survey measuring diversity and inclusion.

    Official websitehttp://bit.ly/WICSwebKLPR



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