How do we as leaders in the cannabis industry educate others to remove the stigma?
Cannabis is now legal for over 100 million Americans medicinally and/or recreationally; however, many still view the industry through the lens of historical stigma. As students of history, we should recognize and understand the deeply entrenched narrative of the “War on Drugs” campaign that discriminately categorized the cannabis industry as ethically objectionable.
At EEC, my cannabis investment firm, we believe cannabis can provide a generational wealth opportunity. However, we also believe it is a powerful agent of change. While we are definitively capitalists, we are also socially conscious investors who believe in doing good in the world while creating value and profits. Contrary to these misperceptions of what we believe to be an often-misunderstood industry, our experience investing across 65+ portfolio companies and engaging with thousands of cannabis consumers has opened our aperture and deepened our conviction.
As we struggle as a society to rebuild from Covid-19’s crisis on our economy and our health, we believe cannabis can be a lever for good. Cannabis legalization on a federal level could result in $128.8 billion in tax revenue and 1.6 million jobs.
Understanding the current and potential applications can help consumers and investors break away from the stigma surrounding cannabis. Consider how cannabis is making a meaningful difference in the world today:
Cannabis has already been demonstrated as potentially medicinally effective, especially in the management of chronic pain, PTSD, anxiety, and cancer treatment side effects. Cannabidiol (CBD), is the main ingredient in the child-seizure medication Epidiolex, which is the first FDA-approved medicine derived from an active ingredient from marijuana and has helped children with rare, severe forms of epilepsy. We may just be beginning to understand the ground-breaking medicinal and therapeutic impact of the cannabis plant.
Read full article here: https://www.rollingstone.com/culture-council/articles/brands-break-stigma-cannabis-1153998/