Outdoor and mobile ads running in L.A., Chicago, N.Y. and more also feature individuals charged for cannabis-related offenses
Soon after Shawn Carter, aka Jay-Z, debuted his cannabis brand Monogram last fall, his team came out with a daring campaign that parked billboards alongside borders of states reflecting the legal/illegal divide on recreational cannabis use.
Now, the company is out with another provocative push that challenges the hypocrisies of cannabis legislation. The outdoor ads call out laws that ban cannabis-related activities yet don’t restrict behaviors many would likely consider questionable or wrong—like bestiality, cannibalism or first-cousin marriage.
“Cannabis laws are out of date and disproportionately cruel and punishing when compared to the rest of the legal code,” said Carter in a statement. “We still don’t have proper regulation for texting and driving in Missouri, but staying home and smoking weed will get you locked up.”
The bold statements sit against a backdrop of striking, black-and-white portraits of eight individuals who have been charged for cannabis-related offenses.