• March 03, 2021
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  • Give cannabis producers more packaging and labelling flexibility

    LinkedIn

    While efforts to legalize recreational cannabis nationally have stalled in the United StatesNew ZealandMexico and Israel, Canada’s legal market continues to evolve.

    Health Canada has recently been receiving suggestions for revising its cannabis product regulations. Now it must decide what changes to make.

    One priority should be giving producers more packaging and labelling flexibility. This could help businesses build their reputations and help consumers find suitable products. It would also better support federal cannabis policy, as existing rules inadvertently encourage higher potency while sidelining other aspects of quality.

    Restrictive rules

    Current packaging regulations restrict each cannabis container to a single non-fluorescent colour. It cannot have any photos or images beyond one small brand logo.

    Labelling is likewise limited. The producer and product name must appear, along with the THC (tetrahydrocannabinol) and CBD (cannabidiol) levels. Other cannabinoids and terpenes can optionally be reported, but little else. No stories about how the plants were grown, no suggestions regarding the product’s uses or effects.

    The result is mostly generic-looking packages. That’s intentional: governments don’t want non-users being tempted by the stuff. But there are some unintended side-effects.

    Read full article here: https://theconversation.com/give-cannabis-producers-more-packaging-and-labelling-flexibility-152727?mc_cid=4ea618631e&mc_eid=b20cd943c2

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