• August 08, 2020
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  • Fake News Are Popular in the Cannabis Industry

    LinkedIn

    It seems infodemic – an excessive amount of (unreliable) information – is not a new thing in the cannabis industry.             

    Do you believe that marijuana kills the coronavirus? Or that it cures cancer? If not, do you think cannabis causes schizophrenia? Obviously, those are tough to answer.

    How about believing that marijuana makes your tongue green? Or that it provokes breast growth in the male population?

    Plain old hoaxes? Of course.

    But the fact that these questions exist leads to a single conclusion – the green industry is a fertile ground for making dubious claims. Hence, we should read the “cannabis news” with one eye on everything that’s going on behind the scenes.

    Here’s how.

    What Is Fake Cannabis News?

    “When we’re discussing fake news in general, there’s a huge difference between misinformation, disinformation, and malinformation,” explained Julie Smith, a communications instructor at Webster University.

    While misinformation is shared accidentally (maybe a reporter makes a mistake), disinformation and malinformation are shared deliberately, the latter with malicious intent.

    Peter Marcus, a former renowned Gazzete reporter who is now the communications director at Terrapin, a Boulder-based national cannabis company, says that in the cannabis sector there usually exists an intention to deceive others.

    For him, “fake” is defined as something “built in rhetoric, not fact.”

    Read full article here: https://greencamp.com/fake-cannabis-news/

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