Ever since Constellation Brands first invested in Canopy Growth in 2017, the big question has been when cannabis beverages would get onto shelves in the United States. Today, the question has been answered.
What those beverages will be and whether they will be like the ones in Canada are the next looming ones.
According to the press release, Canopy Growth and Acreage are looking to bring a “sessionable infused beverage offering” to the U.S. that is similar to current beverage alcohol serving sizes. There currently are THC-infused beverages in the United States, but many of them are high-dose items geared to experienced users, with more than 50mg of THC. Canopy’s Tweed beverage line, in contrast, has 2mg of THC. Tweed is also the No. 1 brand in Canada during the last 26 weeks, Andrew Rapsey, the company’s global head of beverages, said in a previous interview. Consumer research suggests seven in 10 people who have bought Tweed would purchase it again.
Another issue that comes up is how, precisely, Canopy and Acreage can get cannabis-infused beer to consumers in the U.S. The market is currently small because of the tight controls on cannnabis products, which vary between states, counties and cities. Food and beverage products that include marijuana or CBD derived from hemp are not legal across the board. And other cannabis beer companies have had problems finding a large market.
Read full article here: https://www.fooddive.com/news/canopy-growth-to-bring-cannabis-beverages-to-us-in-2021/586224/