• June 20, 2021
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  • Are Celebrities Ruining or Helping the Cannabis Market?

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    From Gwyneth Paltrow to Jay-Z to, uh, Urkle, a look at the stars who are stamping their names on THC.

    The news that sitcom star Jaleel White has begun to market “Purple Urkle” cannabis products made us wonder: With recreational marijuana now legal in fifteen states, have we already hit a saturation point with celebrity tie-ins?

    White, who played the nerdy Steve Urkle on the ‘90s ABC hit Family Matters, may not tick your box as a current celebrity, at least along the lines of Seth Rogen, Jay-Z or Snoop Dogg, all stars hawking their own THC product. But he is a “name,” and while his efforts do highlight a huge disparity in the cannabis realm (more on that below), he is just one of several past or present cultural icons who have tied their name into a growing business.

    But is “several” already too many?

    “I think [the success of celebrity cannabis brands]depend on the celebrity,” says Verena von Pfetten, the co-founder of Gossamer, a cannabis publication that also makes its own CBD products, which we quite like. “The best ones — which are currently quite rare, feel authentic and true to the celebrity — offer something beyond a name or endorsement, and are built and branded in a way that allows them to grow beyond the celebrity themselves.”

    Read full article here: https://www.insidehook.com/article/health-and-fitness/celebrity-cannabis-brands

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